The significance of sponsorship as an efficient measure in the field of corporate communication has increased markedly in all branches during the past few years. By specifically promoting selected organizations and institutions that are affine to the image of the company, the mixture of sponsorship and communications has established itself as an important combination for building up and ex- panding as well as for transferring the positively occupied semantic worlds of brands. The in- creasing proportion of sponsorship within net- worked corporate communication is last but not least the product of the increasing incorporation of results derived from the examination of effectiveness and success.

We develop concepts for businesses which are to achieve the formulated psychographic and monetary goals through sponsorships. Commu- nication within the framework of sponsorships takes place within socially relevant fields of experience in sports, the environment, in science, and in the social fields. Thereby it is possible to synergetically utilize the advantages of addressing within the environment of recreation and experience as well as in the positively occupied milieu of selfless responsibility.