RoboCup
On behalf of Dentsu Kyushu Inc., a branch of the world's largest advertising agency Dentsu, and
the RoboCup Federation, both in Tokyo, the agency organized and directed media relations for the
RoboCups 2003 in Padua, Italy and 2004 in Lisbon, Portugal. Adjouri & Stastny took over the
conception, planning, and implementation of media relations in Germany, Switzerland, Austria,
France, Great Britain, Spain, and Portugal. Included was the supervision of media relations on site
during the RoboCup world championships.
In 2004 the agency's field of responsibility was enhanced by consulting, planning and
implementation of the signage and overall activation of marketing rights of national and
international sponsors before and during the event.
RoboCup Soccer, the Soccer World Champions, allows an exchange of technical information
between researchers and the combination of an educational opportunity with a high level of
entertainment. The players are autonomously controlled through artificial intelligence without
human aid. The announced goal is to develop a team of robots by 2050 that, following the rules of
FIFA, can defeat a human team of world champions.
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