Being part of a networked system of commu- nication, public relations work primarily to pro- vide information about products, services, com- panies and institutions in a target-group and market-strategy oriented manner. In contrast to conventional advertising, public relations specifically use, as an element of alternative communication, all editorial options offered by media servicing as well as mediation through opinion formers in society and its organizations, in purpose of creating a positive image. The instruments of public relations decisively promote the buildup of semantic worlds.

We support the intention of our clients to gain in- creased attention and acceptance through the purpose of application of communication meas- ures that have been developed by ourselves.

For example we offer:

identifying communication goals

	determining the instruments and media to be used
	concepts and measures for optimizing press work
	writing press releases and distributing of press informations
	planning and implementing press interviews, press conferences, press trips
	creating corporate publications