"Digital ins Haus" Promoting Satellite-reception from ASTRA and PREMIERE WORLD


Developed by Adjouri & Stastny the promotional campaign "Digital ins Haus" informed potential clients of digital satellite-reception. Included in the promotion were open-air events about digital re- ception, art competitions and exhibitions with satellite-dishes designed by artists. The target group were households of one to two families outside the urban centres. Print ads and radio commercials drew attention to the event and enlightened consumers and potential consumers about the current and future digital world.

The promotional campaign "Digital ins Haus" was conducted in rural regions in Lower Saxony, Baden-Württemberg, Hesse, and the Rhineland-Palatinate.

The conceptual formulations of this campaign ranged from classical press relations to editorial work, to event and road show planning as well as cooperation with regional businesses and media.