Merck Deutschland Pharma


Adjouri & Stastny succeeded in an agency pitch by presenting a comprehensive incentive-pro- gramme composed of thirteen individual events for 300 employees of Merck. The programme developed and implemented was instrumental within the context of the Product Launch Con- ference Berlin 2004 of "Niaspan", a cardiovas- cular medicine. With reference to the new pro- duct the agency developed an extensive sports-incentive programme for all those attending. This sports-sightseeing-programme at unique locations in Berlin included sport stars as Birgit Fischer, mutliple World Champion and Olympic Winner Christian Schenk , Olympic Goldmedalist in de- cathlon Tim Kröger, participant of the Admiral´s Cup, as well as the Olympic Medalist Florian Schwarthoff. All Merck staff members took part with great enthusiasm.

The programme included activities for all tastes: from fitness "above the roofs" of Berlin, and mountain biking on the Teufelsberg to sailing along the Havel. In addition to the daytime programme and the entire transport organization, Adjouri & Stastny also organized and supervised two dinners. Whilst on the first evening a dinner took place in the old Ballroom Pankow with a performance by the Comedian Harmonists, the second day all participants had the exclusive opportunity to visit the MoMA exhibition of contemporary art in the New National Gallery Berlin, followed by a dinner on-site.