Merck Deutschland Pharma


Adjouri & Stastny succeeded in two agency pitches by presenting comprehensive incentive-programmes on the occasion of product launches of "Niaspan" in 2004 and "Lodotra" in 2009.

The "Niaspan" programme was composed of thirteen individual events for 300 employees of Merck. With reference to the new product the agency developed an extensive sports-incentive programme for all those attending. This sports-sightseeing-programme at unique locations in Berlin included sport stars as Birgit Fischer, multiple World Champion and Olympic Winner Christian Schenk , Olympic Gold medalist in decathlon Tim Kröger, participant of the Admiral´s Cup, as well as the Olympic Medalist Florian Schwarthoff.

All Merck staff members took part with great enthusiasm. The programme included activities for all tastes: from fitness "above the roofs" of Berlin, and mountain biking on the Teufelsberg to sailing along the Havel. In addition to the daytime programme and the entire transport organization, Adjouri & Stastny also organized and supervised two dinners.

The "Lodotra" programme led the Merck employees to the peak of the Zugspitze, with nearly 3,000m Germany's highest mountain. The slogan for this event fittingly was "aiming high together". During the morning, the employees were informed about the new product. After that, chaperoned by the German winter sport icons Rosi Mittermaier and Christian Neureuther, the employers could prove themselves in skiing, skating and climbing. The event concluded with a festive dinner at the foot of the illuminated Olympic ski jump.