EAA European Athletic Association

The European Athletic Association (EAA) based in Lausanne, Switzerland contracted Adjouri & Stastny in order to develop a new visual posi- tioning. The agency was asked to initiate a non-public pan-European pitch for a new visual appearance and brand architecture as well as to supervise the process.

Under supervision of Adjouri & Stastny, which provided briefing documents for the participating agencies, defined criteria and drafted agreements, a word- and a picture mark was designed. It fulfills the requirements set out: consistency and flexibility as well as the affinity to athletics.

The new visual look allows the implementation of a structured and clearly identifiable EAA brand identity, which is the basis for an all-embracing brand communications and brand building pro- cess. The new design is beeing applied on all levels, at all events and products of the association as well as at all European Championships and other events that take place under EAA's authority. The new identity as well as the brand design and maintenance manual were created by ANR. BBDO from Gothenburg, Sweden. For further information please visit www.european-athletics.org.