Beijing's Bid for the IAAF World Championships 2015 Adjouri & Stastny contributed to the successful bid of the Municipality of Beijing to host the 15th IAAF World Championships in 2015. The communications campaign contained measures such as presence at the major athletics competitions of summer and autumn 2010, lobbying and the acquisition of Andreas Thorkildsen, multiple javelin world champion and Olympic gold medalist, as ambassador of the bid. Furthermore, Adjouri & Stastny took on the editorial, layout and distributional services of newsletters ranging from four to six pages in four different languages. The newsletters allowed insights into different aspects of the bid, the culture and history of Beijing and China and a continuous communication with key players worldwide. The writing and distribution of topical press releases to media representatives all over the world was one of our tasks, too. For the decision of the IAAF Council on the 20th November 2010 in Monaco, a information booth in a distinctive Chinese style had been set up and operated at the conference hotel. Hence, members of the IAAF, athletes and guests were able to get informed about Beijing's Bid while enjoying a cup of tea. Very popular was the possibility to get a traditional Chinese calligraphy of one's own name. The 15th IAAF World Championships will take place from the 29th August until the 6th September 2015.
|
|
||||||||||||||||||||||||||
